Weekly Reporter – March 31st, 2015

Videos of real, relatable life insurance stories you can share with clients, a new No-Lapse Guarantee product and more in this week’s newsletter.

Marketing Concepts

Based on a True Story Increase lead generation by allowing clients to identify with real life stories and facts available via videos, flyers and infographics. Click the following link to learn more and access AIG’s powerful tools.  Help Your Clients Relate Can a Positive Attitude Put Your Clients at Risk? Through life’s ups and downs, we tend to underestimate the likelihood of bad things happening in our futures. This new video from Prudential shows how an overly optimistic outlook can prevent your clients from planning appropriately.  Don’t Let Clients Underestimate Their Risk Educating Clients About Their Life Insurance Options Life insurance is a powerful tool that can be used to help clients achieve their financial goals. Now you have the resources to better educate your clients about their individual life insurance choices, including their benefits and considerations. Learn more by reviewing Minnesota Life’s new “Your Life Choices” materials.  Help Clients Understand Their Choices

Product Updates

Introducing Accordia Life’s Innovative New Approach to Lifetime Guarantees Lifetime Foundation, Accordia Life’s newest product, is a first-of-its-kind permanent life insurance product with death benefit guarantees that adjust to your clients’ changing needs. This innovative new approach offers more guaranteed coverage early on when their life insurance needs are likely the greatest, while maintaining a proportional death benefit guarantee in later years when their focus transitions to savings protecting and leaving a legacy.  A New Take on No-Lapse Guarantees Learn About a New Financial Trifecta Solution While most insurance policies lock-in cash value, Value+ IUL includes two completely unique provisions for accessing excess cash value in the policy without reducing the initial death benefit. Learn more with AIG’s Financial Trifecta Video.  Unique Provisions for Accessing Cash Value

Underwriting Updates

Competitive Underwriting For Clients Not in Optimal Health The Prudential Rate Reduction program may positively impact the pricing you offer to your clients.It is specific to certain ratable impairments where underwriting experience allows for an improved offer.  Get Better Underwriting Offers Enhanced Underwriting Program Continues its Success MetLife’s Enhanced Rate Plus program, designed to boost your clients’ rating classes without undergoing labs or exams, will be continued thanks to its tremendous success. Since launch in January, 9 of 10 eligible clients who use the program were given best class rating. And Enhanced Rate Plus has reduced the average underwriting decision time from over 20 days to less than 5 days for 70% of clients who apply via tele-app.  Get More Clients the Best Possible Class