As a life insurance agent, our job is to protect families. It’s often a hard conversation that people are uncomfortable having. Getting clients to purchase something that’s intangible and adding another bill to their monthly budget is daunting. We spend time and money advertising our business and letting people know the importance of life insurance and why their family needs coverage.
But what’s YOUR story? Why did you become a life insurance agent? What keeps you going every day? Without your passion driving your business, there will be no buy in.
For so many years, we have been focused on keeping business life and personal life separate. But did you know that people are more likely to trust you and give you their business if they have a personal connection with you? And the only way to develop a personal relationship is to be vulnerable.
Your WHY has to be strong and unique. It has to be about more than making money. Whatever your WHY is, be bold enough to share it with every client you meet to break down barriers and create trust. Start with WHY and watch your business grow!