Weekly Reporter – March 16th, 2015

New Video to Help You Start a Dialogue with Women, New Ways to Sell IUL, and How to Sell More Whole Life in the latest edition of The Weekly Reporter.

Marketing Concepts
Introducing In Her Shoes: A New Campaign for Female Clients Women face unique challenges that increase their need for financial advice, including having a longer life expectancy, more frequently serving as a primary caregiver for aging parents and relatives, and as a result of often taking time off work to care for family members, they may have a greater need to catch up on their retirement savings.  Make sure you’re equipped to serve this important demographic by leveraging these new resources.  Have a Plan for This Market Segment Video: Women and Chronic Illness Prudential’s new consumer video shares a candid conversation among women on the joys and challenges in caring for loved ones and its impact on planning for their future. Leverage this tool to help initiate dialogue with your female clients about preparing for the unexpected.  Use This Tool to Start a Dialogue Want to Sell More Whole Life? What you say and how you say it matters. Sure, whole life insurance may have higher premiums. But it also provides more in terms of long-term guarantees, access to cash value and potential dividends. Many times clients don’t understand the value of whole life insurance because producers explain it using insurance jargon and other terms and ideas that are difficult for them to follow. MetLife has found some words that work.  Use the Right Words to Increase Sales New Ways to Sell IUL IUL is more than just a retirement income supplement. Find out more in this Insurance News Net article about how advisors are using IUL policies to help control volatility in retirement portfolios.  Have a Plan to Control Volatility
Product Updates
New Hybrid IUL Product Value+ IUL from AIG combines many of the advantages of guaranteed universal life insurance with special features and crediting strategies that help reduce costs and deliver maximum value.  Learn More About This Game Changer Introducing Performance LTC John Hancock is pleased to introduce Performance LTC – their newest long-term care insurance product. It offers competitively priced premiums, along with flexible features and options that will give your clients greater control.  Competitive Premiums and More Control
Underwriting Updates
New Rate Reduction Program The Prudential Rate Reduction program has been fully implemented. The program will be used for both formal applications and fully packaged informal, including Super Summaries, and for some customers can reduce their table rating from Table 2 to Standard.  Reduce Client Ratings