Learn what your clients are thinking and sell what matters to them, LTC awareness month and more in this week’s newsletter.
Video: Sell What Matters to Clients
Clients looking for short-duration coverage want the freedom to continue coverage without the shock of higher renewal rates. You can deliver this for 2%* less in annual premium when compared to a traditional term solution. Find out how.
LTC Awareness Month
Have you ever wished you could be a fly on the wall listening to conversations and gathering insights that would help you become a more successful LTCi salesperson? That’s exactly what we did. We listened as LTCi buyers and non-buyers alike shared their thoughts, feelings and expectations. Read more.
Long-Term Care Expense Planning
Advisors say that long-term care is one of the hardest risks to manage in a client’s portfolio.Lincoln makes it easy for you to help protect clients’ wealth from long-term care expenses — while strengthening and expanding your practice – with their comprehensive advisor and client resources on planning for long-term care expenses. Read more.
Video: A Smart Strategy to Grow Retirement Savings
Allianz explains how diversification within a fixed index universal life insurance policy is as important as diversification on a baseball team. Watch video.
New LIFT Sales Track
Since launching the lift campaign in August, Minnesota Life has shipped over 5,000 pieces to advisors for clients. Now they are launching a new sales track. The sales track provides steps you can take to show clients how life insurance may become a valuable asset in retirement. Learn more.
Meet Your New BOSS
Business owners’ unmet needs represent a tremendous growth opportunity for your business because they are significantly less likely to have designated retirement assets than your typical salaried worker. By focusing on business owners’ needs, you can position yourself as a go-to expert who understands their concerns while building your business, and the new and improved Business Owner Strategic Solution (BOSS) Center from MetLife can help. Learn more.