7 tips to leverage Life Insurance Awareness Month

Who wouldn’t want to reach out to clients and prospects at a time when they’re already thinking about their need for life insurance? But where do you start, and how can you make the most of this once-a-year marketing opportunity? Here are 5 tips to help you with your planning:

1. Get your team onboard: Sept. 1st, is the start of Life Insurance Awareness Month. Mark your company calendar and inform your team that LIAM is here. Encourage your office to take advantage of the opportunity that this month brings.

2. Use LIAM to ‘ask’ and get appointments scheduled: Pointing out that September is LIAM gives clients and prospects one more reason to say “yes” to a meeting.

3. Set aside money and time: The three keys to selling more life insurance this September than you did last September are (1) time, (2) money and (3) focus. If you make life insurance your primary focus and set aside enough time and money to conduct the proper outreach, you will be successful.

4. Take advantage of the marketing resources: The LIFE Foundation offers many free Web-accessible resources as well as high-quality print and multimedia marketing pieces. All of LIFE’s resources are accessible through the LIAM Producer Toolkit at www.lifehappens.org/liamkit.

5. Tell your clients that “Life Happens”: Life Happens(R) gel bracelets are one of LIFE’s most popular resources. During LIAM, wear several on your wrist and give them out to clients and prospects. They’re great conversation starters. People will invariably ask, “What does ‘Life Happens’ mean?” That’s your opening to talk to them about LIAM and the need to plan ahead for life’s uncertainties. Access an entire suite of Life Happens marketing resources at www.lifehappens.org/lifehappenskit.

6. Share the ‘Cake Boss’ story in person and on facebook: The 2012 Spokesperson is Buddy ‘Cake Boss’ Valastro.  Buddy will post about life insurance once a week during LIAM on his facebook page. Be ready to “share” his posts.​ Follow LIFE and follow Buddy.  Share his video and access more resources here.

7. Leverage your Designs In Life team: Need help with marketing ideas? Want to find out what products are hot right now? Contact us with any questions you have – we’re here to help.