Sell Life Insurance

The Middle Market has great sales potential.  A recent study conducted by Genworth Life revealed surprising statistics about the current life insurance marketplace:
• 52 million Americans with household incomes between $50,000 and $250,000 do not have coverage
• 40% of those who have insurance don’t think they have enough
• $155,000 is the national average death benefit

This life insurance coverage need presents an excellent opportunity for you to fill a critical gap in clients’ financial strategies. According to the study, consumers have specific expectations about the role they expect advisors and agents to play.
• 66% of consumers believe that a financial advisor should offer life insurance as part of their overall financial strategy
• 60% of respondents who own life insurance want to meet with their advisor or agent at least once a year
• 77% indicated that they don’t expect their annual review to be a lengthy meeting – an hour or less will do

Genworth’s “The LifeJacket Study” reveals valuable insights needed to educate consumers about their insurance needs and motivate them to help secure their financial futures. Download the study to learn more: http://list.summitbusinessinfo.com/t/3733414/50958298/420818/0/