Marketing to Millennials

Born between 1980 and 2000, Millennials are educated, issue oriented and have big goals, but often lack the plans to achieve them.

In insurance sales, many of your clients are 10 years older or younger than you, with different life experiences and perspectives that shape how they view the world and what resonates with them. Are you connecting with these clients in the language and manner they want to be connected with?

Consider Millennials, for example. They grew up in the internet age and believe everything should be quick and easy. They will look up what you tell them on the internet, and will likely look up your name too. And they are very resistant to pushiness or a hard close. So how do you communicate and build your business with them?

Reviewing and sharing the materials below is a great place to start. And AIG’s Generation Station is a great place to continue. Generation Station is easy and fast. Answer a few basic questions about your client and get customized sales strategies, insights and talking points.